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Modern telecommunications infrastructures are formed by a wide range of manufacturers and service providers, which combine to create a challenging and dynamic industry. Telephony, radio, television, the Internet, and other networking services make this industry a complex web. Service and equipment providers have to face very complex challenges, such as introducing better and innovative products and services, improving communication technologies, creating new products that apply these high-end technologies, and updating frequently changing business models.
There are also global challenges that must be faced, such as meeting regional and international regulations, improving the content delivered to audiences, and more. The telecommunications industry runs at a very hectic pace, and so managers and decision makers must be able to keep up with new business models and trends in technology to be competitive and maintain profitability. New mobile and fixed network technologies and trends, new security protocols, and the creation and improvement of communication protocols are just a few of the specific challenges that companies in this industry have to deal with.
Most companies in the telecommunications industry are concerned with how to
bring a higher degree of reliability to mobile and fixed networks with continued network technology development and optimization;
develop innovative services that appeal to users, such as real-time network services, inter-network connection, interactivity, and more;
meet the increasing need for broadband access due to the widespread penetration of the Internet and other media, such as messaging services and new services like triple play, as well as the increasing demand for Internet provider (IP)-based services (telephony, mobile networking, etc.);
meet the need for more intelligent telecommunication networks that control all services provided by a network, such as enabling network integration, updating services like personalized subscriptions, and improving customer care and billing systems; and
accommodate the growing demand for innovative equipment manufacturing that complies with next-generation communication services, such as IP and wide area network (WAN) services.
Companies in the telecommunications industry comprise not only equipment manufacturers, but also telecommunication service providers and IT software companies specialized in the field. These companies can overcome specific industry challenges by using solutions with functionality designed for the specific needs of this industry. These solutions can include sales force automation (SFA), business intelligence (BI), business performance management (BPM), business process management (BPM), supply chain management (SCM), and product lifecycle management (PLM) systems. Companies in the telecommunications industry can also consider using enterprise resource planning (ERP) systems with human resources (HR) functionality; customer relationship management (CRM) systems with specific telecommunication functionality for customer care and billing, network costing, telecom expenses, and wireless communication services; project portfolio management (PPM) systems; information security (IS) systems; content management systems (CMS) systems; and accounting systems with telecommunications-specific functionality.
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