Last minute discounting has become so prevalent that many companies have come to depend on it as their default sales strategy. Employing a go-to-market strategy of being the lowest cost provider is one thing, but dramatic, tactical discounting on every deal will erode your company's margins and leave you digging a deeper and deeper hole in which your company will ultimately bury itself.
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customer's business, industry, opportunities, challenges, competitive, and customer pressures, and have built rapport with the real buyer. In addition, you've professionally educated your prospect on the risks that befall companies who depend on tactical discounting to win. (See my July 2003 article, How to Outsell a Competitor Who Slashes Their Price to Win .) The Silver Option Gets the customer most of what they need now, and the rest in phase two, over the next quarter or next year The lowest level o