Part 1 of this blog series provided a lengthy discussion about business process management’s (BPM's) necessary parts and parcels, and the software category’s value proposition. At the end of the article, I mentioned my recent attendance of a witty presentation that attempted to explain the essence of BPM via some humor and metaphor of the classic “Wizard of Oz” movie.
Namely, on March 23, 2009,
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and industries, such as telecommunications, government, life sciences, manufacturing, and travel services. Marquee customers here include Amgen , Advanced Micro Devices, Inc. (AMD ), General Electric Company (GE ), Ford Motor Company , Novartis Pharmaceuticals Corporation , Starwood Hotels & Resorts Worldwide , and The ServiceMaster Company . All of the abovementioned companies are largely concerned about their customer service levels. Pega’s customer interaction know-how has also resulted in